Your enterprise technology solves a massive consumer pain point. By simplifying the UI and focusing on one core use case, you can access a market 10x larger with minimal R&D.
◆ MARKET: $4.2B (consumer segment)
◆ Early adopters already hacking your product for personal use
Your core technology maps perfectly to an adjacent industry with outdated solutions. Minimal adaptation required, significant first-mover advantage.
◆ MARKET: $8.7B
◆ 3 unsolicited inquiries from this sector
Strip down to your most valuable single feature and market to independent professionals. Low CAC, high word-of-mouth potential.
◆ MARKET: $2.9B
◆ 5 freelancers already using your workarounds