Interactive Shadow Demo

Move your mouse to control shadows • Click on shadows to trigger brand activations

4:47 PM
NIKE AIR MAX

How ShadowLaunch Works:

  • Track real-time sun position and shadow trajectories
  • Map building shadows as dynamic projection surfaces
  • Trigger brand content when pedestrians interact with shadows
  • Create ripple effects and animated product launches
  • Optimize for golden hour (3-6 PM) maximum impact
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