Navigate a labyrinth of fragrances. Discover your signature scent.
An immersive retail experience where customers navigate a physical labyrinth discovering personalized fragrances through scent-based chambers. Each room uses theatrical atmospherics and sudden scent contrasts to create memorable perfume discovery moments.
Enter the Maze"You step into what looks like a rose garden chamber, suddenly the floor drops a wasabi-jolt scent that clears your senses, then mirrors create mirage-like infinite reflections of your ideal self surrounded by floating fragrance bubbles that YOU pop to sample actual perfumes matched to your personality."
Per mall location monthly
Entry per customer
Commission on perfumes