Transform Tailgates into Battlefields
A live-action pre-game mobile app that turns stadium parking lots into capture-the-flag battlegrounds. Compete to 'assassinate' opponents before kickoff—parking lots will never be the same.
You open the app in the parking lot, see 47 rival fans as red dots closing in on your territory. Your phone vibrates 'ASSASSIN APPROACHING' and you sprint between trucks in your team mascot cape to physically intercept a Steelers fan trying to capture your tailgate base—high-fiving your new teammates after successfully defending your turf.