Upcycle invasive species. Save waterways. Feed your cat premium.
Every bag removes ecologically damaging fish from invaded waterways and diverts 'ugly' artichokes from landfills. Hypoallergenic. Sustainable. Measurable impact.
Start Your Cat's Impact JourneyScan the QR code. See your cat's impact.
Premium nutrition. Planet-positive impact.
We source invasive fish that threaten native ecosystems. Every meal helps restore balance to waterways.
"Ugly" artichokes that would be wasted become premium fiber. Good for cats, good for the planet.
Single-protein formulas with novel ingredients. Perfect for cats with food sensitivities.
Scan the QR code. See exactly where your cat's food came from and the habitat you helped restore.
DTC subscription at $48/month. Free shipping. Cancel anytime.
Novel protein for sensitive cats
✓ Hypoallergenic
✓ Upcycled artichokes
✓ Traceable impact
Rich in omega-3s
✓ Invasive Pacific salmon
✓ Upcycled kale stems
✓ Traceable impact
Gentle on digestion
✓ Invasive Great Lakes fish
✓ "Ugly" sweet potatoes
✓ Traceable impact