SEE THE
INVISIBLE

Smart coating for avalanche safety equipment that changes color when your gear takes critical stress—making the invisible visible through color-changing chemistry.

Partner With Us
Hover to simulate stress

THE WOW MOMENT

You're buried in an avalanche, disoriented, digging for your beacon. As your gloved hand brushes your probe, you see it's turned from bright orange to emergency red—instantly telling you this section took massive impact and you need to keep moving to find intact gear.

That color change just saved your life.

BUSINESS MODEL

$45

B2B Co-Investment
Selling directly to avalanche equipment manufacturers (Black Diamond, PIEPS, Mammut) for their premium safety lines.

$89

Retrofit Kits
Sold through backcountry retailers targeting 2.3M North American backcountry users who replace gear every 3-4 years.

Lives Saved
When milliseconds matter, visual feedback that cuts through panic and decision paralysis is priceless.