The Multisensory Distraction System
PurrPurpose turns cat nail trimming from a stressful wrestling match into a calm, mesmerizing experience—using scented visual balloons infused with calming botanicals.
You stick the flower-infused balloon to the wall at your cat's eye level. As the calming botanical scent releases, your typically claw-swinging demon goes from fight mode to mesmerized fascination—batting, watching, completely transfixed.
You trim all 18 nails in 3 minutes without a single scratch or hiss. When you're done, your cat actually looks disappointed the session is over.
7.2M US cat owners currently pay groomers $20-40 per trim—or endure the battle.