Click the ingredients to discover their story
Click the ingredients to discover their story
This chili was grown in volcanic soil in Oaxaca, Mexico. The mineral-rich earth gives it an intensity that's been cultivated for 3,000 years.
See the volcano
This cilantro traveled from a rooftop farm in Brooklyn. It was harvested at 6am today, hitting your pan just 4 hours later.
Visit the farm
At 3,820 meters, this active volcano has been erupting continuously since 2014. Its ash deposits create some of the world's most fertile soilโperfect for chili peppers with extra kick.
Local farmers believe the fire mountain infuses the chilies with its spirit.
World's largest rooftop soil farm, spanning 2.5 acres across two rooftops in NYC. They grow over 100,000 lbs of produce annually, proving cities can feed themselves.
Click the pulsing hotspots to peel back each layer of the story