Ugly Produce. Perfect Taste. Zero Waste.
JOIN THE REVOLUTIONA B2B platform that uses IoT cameras (periscope-like peek views) to help restaurants and grocers discover 'ugly' produce from local farms — those overlooked artichokes with blemished leaves and flowers that never bloomed perfectly. We solve the $200B+ food waste problem by creating a real-time marketplace for produce that's perfectly fresh but doesn't meet cosmetic standards.
A chef opens the app and sees a live feed from a nearby farm showing 500 lbs of 'imperfect' heirloom tomatoes that were harvested 2 hours ago — tomatoes that would've been discarded yesterday. With one tap, they secure the entire lot at 40% below wholesale, and the delivery arrives at their restaurant's back door that same afternoon. The tomatoes taste better than anything on the conventional market because they were picked at peak ripeness.
12% commission on each transaction from buyers. Farmers pay nothing. Target: mid-sized independent restaurants ($50K-500K annual food spend). Average transaction: $200-800. Day 1 pricing: No subscription, pay-per-use model. Launching with 20 partner farms — guaranteed supply from day one.