Discover
Perfume's
Hidden Layers

An interactive exploration into the craftsmanship behind the world's most iconic fragrances.

Watch as aldehydes sparkle and fade like octopus arms reaching out, then dive deeper into heart notes where jasmine and rose dance together, finally discovering the base notes that anchor the experience.

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Chanel No. 5

by Ernest Beaux, 1921

Aldehydes Jasmine & Rose Vanilla & Sandalwood

Shalimar

by Jacques Guerlain, 1925

Bergamot & Lemon Iris & Jasmine Vanilla, Tonka & Oud

Terre d'Hermès

by Jean-Claude Ellena, 2006

Orange & Grapefruit Pepper & Pelargonium Vetiver & Cedar

The Wow Moment

Click on Chanel No. 5 and see it bloom as an interactive matryoshka — first aldehydes sparkle and fade, then jasmine and rose emerge intertwined, finally vanilla and sandalwood anchor the experience.

Each layer tells a story

Discover exactly when each note appears, how long it lasts, and why the perfumer chose it — suddenly understanding perfume as a living, breathing composition.