Helium balloon-borne misting stations floating 20 feet above Manhattan streets
Get Early Access →MistLoon is a network of helium balloon-borne misting stations floating 20 feet above Manhattan sidewalks that provide cooling mist for pedestrians during brutal summer months. The balloon surfaces serve as elevated, eye-level digital advertising billboards visible from blocks away.
Our system solves the urban heat island problem that makes Manhattan streets 15-20°F hotter than surrounding areas while creating premium advertising inventory in a city where ground-level signage is heavily restricted and incredibly expensive.
You're walking down a sweltering Manhattan avenue in July, sweat dripping, miserable. Suddenly you walk under a soft cloud of cool mist - instant relief. You look up and see this beautiful, gently floating balloon displaying a vibrant Nike ad against the skyline. You're not just cooler, you're delighted. People are stopping, smiling, taking photos. The balloon is silently providing comfort while creating this magical moment in an otherwise stressful city experience.
Combat the urban heat island effect with our misting technology that reduces street-level temperatures by 10-15°F in the immediate vicinity.
Balloon surfaces serve as elevated billboards with 10x visibility compared to ground-level advertising in NYC's restricted signage environment.
Target high-density pedestrian zones in Midtown and SoHo where lifestyle brands want experiential advertising visibility.