Luma

Where the Mediterranean paints your wardrobe

Premium wool clothing dyed with pigments extracted from fish waste in Cyprus. Each garment tells the story of its journey—from the scales that created its hue to the sheep that provided its warmth.

Join the Movement

The Wow Moment

Scan a QR code on your sweater and witness the transformation. Watch a video of the exact fish whose scales created your garment's iridescent coral hue—from seafood waste to stunning dye, then see the sheep in Cyprus that produced the wool. Feel a visceral connection to both marine and pastoral ecosystems.

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Fish Waste Dyes

Pigments extracted from scales, shells, and other seafood byproducts create our signature iridescent colors.

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Cypriot Wool

Premium merino wool from sustainable sheep farms across the Mediterranean island of Cyprus.

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Full Traceability

Every garment is traceable to its specific fishery and sheep farm. Know exactly what you wear.

Experience the Magic

Try our interactive demo to see how traceability works

Try the Demo