Circular Luxury for Little Guardians
Premium merino wool sleeping bags, hand-embroidered with protective guardian motifs. Exchange as your baby grows—save 70% while protecting our planet.
Join the CircleEach sleep bag serves dozens of babies over its lifetime, keeping millions of pounds of textiles out of landfills.
Impossibly soft, temperature-regulating New Zealand merino wool—nature's perfect fabric for baby sleep.
Hand-embroidered gargoyles and bears—ancient symbols of protection watching over your little one.
"Opening the package to reveal your baby's first wool sleep bag, running your hand over the impossibly soft merino wool, and seeing the tiny embroidered bear guardian—then realizing this same piece will protect dozens of babies over its lifetime, each one adding their story to a QR code woven into the label."
Select your baby's size and preferred guardian motif
Scan to track your Guardian's journey through every family it protects