It's 11pm in a lantern-lit Thai workshop. You watch as master soap maker Priya stirs a bubbling cauldron of durian-infused soap base, steam rising into the night air. 200 viewers are tuned in live. "Who wants lavender and dried rose petals?" she asks. Within seconds, bids flood in—names appearing on screen, the anticipation building. You place your bid: $47. You won! You watch YOUR custom soap being cut, stamped with your initials, and set to cure. This isn't shopping. This is art, live.
50 vetted makers across Thailand, Malaysia, Vietnam & Indonesia crafting daily at 11pm local time