A mobile app that crowdsources invasive species removal by gamifying the hunt. Users assassinate tumbleweeds and other invasive plants using GPS-verified photo collection, earning points and real cash bounties per plant removed.
A user opens the app while driving through rural Arizona and sees a pulsing red $5.00 bounty overlay on a cluster of invasive Russian thistle (tumbleweeds) on public land. They stop, spend 2 minutes pulling and snapping photos, and watch their balance instantly update. That moment when they realize: I'm getting paid to clean up the environment while playing a real-life video game—the desolate roadside becomes an opportunity, not a wasteland.