Experience the magic of layered storytelling
Each saffron thread is hand-picked from Crocus sativus flowers in Iran between October and November. It takes 75,000 flowers to produce 1 pound of saffron.
In ancient Persia, saffron was worth its weight in gold. Poets wrote verses about its crimson threads, believing it captured the essence of dawn itself.
My grandmother adds a pinch of rosewater to the rice before steaming—the floral aroma unlocks memories of Tehran springs.