WasabiWarm

Athletic wear that thinks with your body

Performance merino wool infused with activated wasabi compounds that create intelligent temperature regulation. Stay cool when you heat up, warm when you cool down.

The Wow Moment: You're mile 8 of a marathon, drenched in sweat, expecting that familiar sticky overheating misery—then suddenly feel this impossible sustained cool breeze against your skin. Your running companions are suffering, and you're actually comfortable. Post-race, while they're shivering in the wind, you remain perfectly warm as the wool's natural insulation kicks in during your cool-down walk.
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98.6°F
Your temp
✨ Active Cooling

Wasabi compounds activated

Launch Collection

Runner's Tee

Our signature temperature-regulating merino shirt

$165
  • Wasabi-infused merino wool
  • Active cooling technology
  • Natural odor resistance
  • Moisture-wicking
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Running Tights

Full-length temperature-regulating performance tights

$215
  • Compression fit
  • Strategic wasabi zones
  • 4-way stretch
  • Reflective details
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B2B Licensing

WasabiWarm fabric for your brand

$45/yard
  • Premium material licensing
  • Custom integration support
  • Co-branding opportunities
  • Bulk pricing available
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