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Experience how our augmented reality brings polarizing foods to life. See the 500-year journey of Hákarl (fermented shark) and discover Iceland's national pride.

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Hákarl

Iceland

Fermented Greenland shark, cured with a traditional fermentation process that has been practiced for over 500 years. Considered Iceland's national dish.

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Our AR technology reveals the cultural history, traditional preparation methods, and community reactions that transform "gross" foods into cultural treasures.