Turn secondhand clothes into story-rich experiences. Sellers attach a "ghost" — the memories, photos, and stories woven into their garments — creating emotional connections that make sustainable shopping feel like discovering treasure.
Attach Your First Ghost →A buyer tries on a vintage wool coat and scans it with their phone, suddenly seeing the original owner at their wedding in 1987, handwritten notes about the coat's adventures, and realizing they're not just buying fabric — they're adopting a piece of someone's story that now becomes part of their own.
Per garment with ghost story
vs. 15% on standard platforms
Early access to storied pieces