See Your
Sunscreen
Working

Color-changing sunscreen that shows you exactly when it's time to reapply

ShadeShift creates UV-responsive sunscreen that gradually shifts from clear to a visible coral tint as protection wears off. No more guessing—no more burning.

The ShadeShift Moment

You're at the beach for hours and your arm starts turning a soft coral color—you look down and see exactly where your sunscreen has stopped working, so you reapply BEFORE you burn, not after the damage is already done.