PULL THE STRING TASTE THE FUTURE

Interactive Scent Experiences for Brave Foodies

Experience Now

The Wow Moment

A shopper walks by a durian display at Whole Foods, gently pulls a string, and a tiny puff of scent releases—just enough to experience the creamy custard notes without the overwhelming gym-sock odor. They watch other 'scent marionettes' dance as customers sample, each string revealing a different layer of the fruit's complex aroma profile. They've never interacted with a sign before, and now they're confidently buying a durian.

$12B
Annual Food Waste
$2.5K
Per Location Setup
$199
Monthly Subscription

How It Works

Our marionette-like displays release controlled scent samples of polarizing foods like durian, letting curious shoppers experience just a hint of aroma without committing to expensive purchases they might regret.

Target: Specialty grocery stores and Asian markets across the US.