Hunt.
Discover.
Launch.
Indie musicians drop exclusive NFC vinyl singles in cafes and bookstores. You hunt them down. You become part of their story.
You're walking through your neighborhood, spot a vintage gramophone-style display in a cafe window. Your phone buzzes — you've just discovered an exclusive track from an emerging artist that only 50 people in the world have heard. You're now part of their launch story.
🎵 Physical Drops
Artists press 50 custom NFC-enabled vinyl singles and distribute them to 10 indie locations along curated "music rivers" throughout the city.
📍 Hunt & Discover
Follow the river routes, scan NFC chips with your phone, and unlock exclusive digital albums, behind-the-scenes content, and artist stories.
🚀 Launch Stories
Every discovery counts. Be among the first 50 people to hear a track. Your name appears in the artist's launch story forever.
FOR ARTISTS
Launch your music with exclusivity and scarcity
50 NFC vinyl singles + distribution to 10 locations
Apply as Artist