Transforming discarded fishing nets into biodegradable packaging—extending fish freshness by 3x
Pell's closed-loop system turns ocean plastic collected by coastal communities into pomegranate-inspired packaging for seafood. After use, it composts into fertilizer for coastal pomegranate orchards that sequester carbon and restore eroded land.
A restaurant owner opens their fresh fish delivery and sees packaging that feels like thin, translucent pomegranate skin. When they peel back the aril-like compartments, each fish fillet is perfectly preserved in its own honeycomb cell. They scan the QR code and see exactly which fishing community collected the nets, the fisherman who caught their fish, and watch a time-lapse of that same packaging becoming soil for a pomegranate sapling planted last month.
Fishermen get paid $0.40/lb for collected nets, creating immediate collection incentives.
Pomegranate-inspired design extends fish freshness by 3x compared to traditional packaging.
Each pallet nets 1 ton of carbon sequestered through pomegranate orchards.
Packaging composts into fertilizer, completing the closed-loop cycle.
$299/month for unlimited Pell packaging units + pickup service
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