Your e-commerce platform just went down during Black Friday. Revenue is bleeding at $12,000 per minute. The CMO is demanding updates, customers are flooding social media with complaints, and your technical team is divided on the root cause. You have 30 minutes to contain the crisis. What's your first move?
Post on social media acknowledging the issue, estimate fix time, and offer apology discount to calm customers.
Rally the engineering team, establish war room, focus purely on fixing the root cause before communicating.
Assign one senior engineer to lead technical fix while you personally handle executive and customer communication.