Pack

[NEW PARENT SURVIVAL KIT // MONTHLY TRUNK DELIVERY]

Premium wool baby essentials. Restaurant-quality steak dinners for exhausted parents. Eco-friendly dog toys. All in one monthly box. Because new parenthood is hard enough.

Start Your Pack Build Your Trunk

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MERINO BABY SLEEP SACK

Cloud-soft wool, temperature regulating

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SOUS-VIDE RIBEYE STEAKS

Two premium cuts with finishing butter

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RECYCLED WOOL DOG TOY

Durable, sustainable, hours of play

THE WOW MOMENT

You open your front door to find a beautiful trunk on your porch.

Inside: a merino wool baby sleep sack that feels like a cloud, two sous-vide ribeye steaks with finishing butter, and a durable dog toy made from recycled wool. Your baby sleeps longer, you eat a restaurant meal at home, and your dog is occupied—all from one unboxing.

$149/month

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▲ COST BREAKDOWN:
└ SOURCING & FULFILLMENT: $65
└ SHIPPING: $15
└ GROSS MARGIN: $69
▲ TARGET: Urban parents 28-40, $100k+ HH Income
▲ ACQUISITION: Instagram ads (new parent + pet owner overlap)