Morph transforms customers into cosplay versions of themselves through AR mirrors. Your avatar's appearance and abilities are based on a quick vitamin deficiency scan.
A customer walks up to a store mirror, scans their face, and suddenly sees themselves as a vibrant anime-style character with 'glowing energy' — the app highlights that their Vitamin D levels are making their avatar's fire powers weak. They tap a Vitamin D3 bottle on screen and watch their character's flames erupt brilliantly, thinking 'I want that power' instead of 'I need supplements.'