Faith & Strength, United
Premium home fitness equipment crafted for Muslim women. Progressive dumbbell sets in rose-gold and arctic white, delivered quarterly. Paired with app-based workouts led by hijab-wearing trainers in private home settings.
"Finally - a workout space where you don't have to choose between your faith and your strength."
A Muslim woman opens her first box to find rose-gold dumbbells that look like art objects. Opens the app, and sees a hijab-wearing trainer in a cozy living room. She does her first squat feeling completely seen.