LaunchShade

Instant UV Protection. Zero Disruption.

A smart wearable neck shade for runners and cyclists that automatically deploys UV-blocking fabric using a yoyo-style spring mechanism. When sun intensity reaches dangerous levels, the shade catapults into position in milliseconds—then retracts when you're in shade or the sun sets.

See It In Action

The Wow Moment

You're on a run at 2pm, the sun is beating down, and suddenly—WOOSH—a fan of cooling fabric launches from your collar and automatically positions itself to block exactly where UV is hitting your neck and face. No stopping, no fumbling with sunscreen, just instant, weightless shade that appeared like magic from nowhere.

Instant Deployment

Millisecond response time when UV sensors detect dangerous exposure levels. The shade catapults into position before you can say "sunburn."

Auto-Retract

Smart sensors detect when you're in shade or when the sun sets, automatically retracting the fabric for uninterrupted performance.

Weightless Design

Ultralight materials you'll forget you're wearing. At just 45 grams, lighter than most energy gels.

Reserve Yours

$129

Free shipping on pre-orders

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