Transforming waste polyester clothing into premium charcoal briquettes. Circular economy solution for textile waste and the $4B charcoal market.
Start Your FireEvery year, millions of tons of polyester clothing end up in landfills, taking centuries to decompose. Meanwhile, grillers burn through tons of traditional charcoal, contributing to deforestation and carbon emissions.
A grilling enthusiast lights their grill and watches as the bright orange flames quickly settle into perfectly even, radiant heat—cooking their steak to perfection in half the usual time with almost no smoke, while knowing they're grilling on last season's fast fashion waste.
Each briquette contains 60% recycled polyester fiber blended with hardwood, burning hotter and cleaner than traditional charcoal while diverting tons of synthetic fabric from landfills.
See how your old clothes become grill fuel