Subscription Service • $49/month
Monthly baby swimwear packs featuring Hugo the Hippo – a water safety character whose stories teach disaster preparedness for urban Manhattan families. Premium UV-protective swimsuits, waterproof storybooks, and interactive AR experiences.
Premium quality meets peace of mind
Premium swimsuit in sizes 0-24 months with UPF 50+ protection. Soft, chlorine-resistant fabric that keeps baby safe and comfortable.
Beautifully illustrated waterproof storybooks featuring Hugo the Hippo teaching water safety through engaging adventures.
Scan Hugo's glowing belly to unlock AR experiences. Transform bath time into interactive water safety training games.
While baby plays with Hugo, parents learn essential crisis response skills for urban Manhattan living – hurricanes, floods, and more.
They scan it with their phone, and suddenly their bathroom mirror transforms into an interactive game where their baby splashes to "help Hugo stay calm during the storm" – while simultaneously teaching the parent exactly what to do if a hurricane hits their 12th floor apartment.
Experience the Magic500 founding members locked in at special pricing
$49 regular price after launch