CONTROVERSY IS COMMODITY
A collaborative brainstorming workspace where teams sketch multiple ideas in pencil on paper, scan them via mobile, and AI instantly highlights the most polarizing concepts—the ideas that split the room between love and hate. Unlike whiteboards that reward consensus, Durian identifies the controversial ideas worth debating.
Start Finding Your Blue OceanYour team sketches 20 product ideas in 5 minutes. You scan them all at once. The app reveals three ideas glowing with a 'Durian Score'—the metrics show 80% of people hate these concepts, but the remaining 20% are cultishly passionate. The app explains: 'This is your blue ocean.' You realize you've been designing for everyone when you should design for the obsessed.
Draw ideas with pencil on paper. Snap photos with your phone. Our AI extracts and analyzes each concept instantly.
Our proprietary metric identifies ideas with the highest polarization—the ones that create intense love or hate, no middle ground.
Your entire team votes on each idea. Watch the love/hate ratios evolve in real-time. Find the concepts that divide.
Sign up to experience the full Durian platform, or explore a sample analysis below: