See the Ocean Like Never Before
An AR training system that teaches scuba divers to identify and sustainably harvest nutrient-rich sea vegetables like kelp and dulse, creating a new supply chain for personalized supplements while protecting ocean ecosystems through crowdsourced data collection.
You're 40 feet underwater wearing the AR monocle, and it highlights a patch of dulse with golden overlay, showing 'Omega-3: 4x salmon, Vitamin D: 200% daily' — you suddenly see the ocean not as empty water but as a living vitamin aisle, with a narwhal avatar diving alongside you, pointing out the most nutrient-dense specimens.
B2B2C approach creating value across the entire ecosystem