ARTICHOKE
PEEL BACK THE LAYERS OF CRAFT
A livestream marketplace where fiber artisans spin, dye, and knit wool products in real-time while sharing seasonal farm-to-table recipes featuring artichokes and local harvests.
The Wow Moment
A subscriber logs in to find their favorite artisan shearing a sheep that morning, then watches them card and spin that exact wool into yarn over the next three hours while simultaneously teaching how to prepare fresh artichokes harvested from the same farm— the subscriber realizes they're not just buying a product, they're witnessing an entire ecosystem of sustainable production unfold live, and can ask questions in real-time as each layer is 'peeled back' to reveal the heart of the craft.